Are you trying to search for the ways that can help you come up with new ideas of sharing information about your brand? Or do you want to experiment with the different types of content that your customers may like to read?
The Fermentalist would love to help you with that.
According to The 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends Report compiled by the Content Marketing Institute found that while 69% of marketers are creating more content than they were last year, only 27% have a documented content strategy.
If you’re to make your business survive the competition, you would have to play by the rules and keep pace with the changing trends. Being a Content Strategist, I would have to say that your content needs to be goal-oriented to drive enough traffic and engagement. By this, I mean what you create should be based on what you want to achieve.
It’s equally important to analyze the type of content you post on your blog, as it is to use quality headlines, images and exploring different social media platforms.
So here are the 3 types of content that will nudge your online engagement score and would make your content strategy more effective:
1. To Make More Money, Create Content that Entertains
Usually content marketing efforts are focused on education and helpfulness, and while it is a great way to create brand awareness it can also shrink the potential opportunities you can score to interact with your readers and connect with them across different social media platforms.
When you develop content that is meant to entertain people, and contains a certain amount of wittiness, it allows you to reach people right at the top of the sales pipeline, and even those who might not even know that they want your products/services.
Content that is entertaining is more likely to gain a high percentage of shares, and a greater audience reach. It’s not always mandatory that the content you create has to be related to your brand, however it should be structured in a way to appeal to your audience, and that can get the job done.
2. To Increase Engagement, Create Content that is Branded
Content that is created to voice your brand does a very similar job to the content that is created to entertain –it allows you to maximize your audience reach. It informs the reader and your potential users about the product/service they might want to know about. While content to entertain appeals to a reader’s emotions, content that is specifically related to your brand entices a rational appeal.
That’s what The Fermentalist does with the blog posts such as the one you’re reading.
3. To Maximize Readership, Create Content that Inspires
In order to increase the conversion rate of users visiting your site into actual customers, you need to ensure that your content contains the right amount of emotions. It can be done right, when something you share resonates with a larger count of audience so quickly that they are bound to share it with their friends, family and people they know.
Inspiration doesn't necessarily has to be in the form of quotes on pictures, it can come in form of customer reviews, case studies, stories of failures and challenges successful people have faced during their lifetime, struggles of a common man and much more.
You can frame your content with a strong narrative that takes the reader on an exciting journey full of surprises and will promote the value of your brand. Try to make it cohesive, easy to comprehend, and inspiring enough to encourage action related to the story you share.