Over the past few years there have been some incredible developments when it comes to the web, social and digital. While the social media channels are expanding and search engines continue to make their algorithms more user-friendly, SEO is becoming even more interesting day by day.
SEO is not only about guest blogging or bookmarking anymore. So, what practices can you adopt to keep pace with the changing SEO techniques in 2015? Listed below are five primary areas in SEO that you should master in 2015;
1. SEO has become more focused on technical components
So far, the terms content marketing and SEO services have been often used interchangeably. However, throughout 2015, Search Engine Optimization will rule the technical components of online promotion while on the other hand content marketing will drive search engine rankings.
Content marketing is now being used as a primary influencer of search visibility, while SEO reserves its fame in dealing with Meta tags, penalty recovery, keyword research, and indexing issues. Therefore, it is central for businesses to have a strong content strategy in place.
It has also become crucial for businesses to focus on creating and distributing high-quality content to achieve significant online visibility.
2. Mobile SEO should be a priority
Mobile marketing has been in the news for years. And 2015 is going to be the year of smartphones. Smartphone and tablet users now contribute as much online traffic as laptops and PCs. According to a research, by 2020, 80% of the online traffic on any given website will be from smartphones.
These staggering growth rates mean you need to but Mobile on priority. Furthermore, Google recommends and supports responsive site designs. Slow sites could negatively affect mobile rankings.
3. Google tracks social signals from Facebook and Twitter
SEO Services have now got more to offer than just stuffing keywords into the text of your homepage to earn search engine visibility. Social media will play an important role in determining the success of your online marketing campaign in the next few years. It will continue to dominate your online branding practices.
With such importance being placed on the social media, search engines have been smart enough to incorporate the social factor to determine keyword rankings.
Search engine algorithms are becoming more influenced by social signals from Facebook and Twitter to generate site rankings.
4. Making use of better title tags
Title tags are going to matter in 2015. Using title tags that are most likely to be used by your target audience in searching results will improve your site’s search engine visibility. You can improve your business’s online presence by using appropriate title tags.
No one can master SEO in a day, but you can take small steps in each of the areas of SEO that will make your online presence more dominant in 2015.
5. Building relationships will be as important as technical strategies
Businesses need to realize that creating content and optimizing its technical components for Search Engine Optimization aren’t enough to achieve their targets. Whereas businesses that are able to engage with their customers over social platforms are the ones that are receiving huge response.
SEO practitioners need to focus on developing strong business-customer relationships by humanizing their online marketing efforts. Content remains the dominant factor to drive results, whether it’s video, text or sound.