Every owner of a budding business asks themselves these questions at some point; is design really that important in online marketing campaigns? Do I have to hire professional web designers for it? Shouldn’t I just try to keep the work in-house and funnel the funds to some other essential part of the business?
Why design is important
Truth be told, nowadays, marketers are producing more and more content. More photos, more videos and more blog posts, and that too, at a faster pace than ever before. On the other hand, consumers too are producing more content than ever; more than a hundred million photos will be published in the next hour and at least 2 new blogs are set up every second.
In this era of short attention spans and dozens of distractions on every single web page, it can get difficult to make your voice heard. Now you must be asking; how does one make their voice heard? Well, the answer is simple; design. Effective and beautiful design is exactly what enables today’s businesses and bloggers get their message across.
And, design helping you get your message across is just one of the three reasons why it has become a fundamental element of every modern age business. The second reason why design has such significance is that it can help increase conversions manifolds. Today, online sales are extremely important, and for many businesses, it is the only source of income they have.
Written content, no matter how good it may be, cannot get you conversions on its own. What does enable a business in converting that call-to-action in a sale, by getting an emotional response from the consumers, is design.
And as experts working in a web design company in Islamabad believe, the third reason why design has become a cornerstone in today’s marketing strategies is that it can elevate your brand.
Look at global brands like Apple, Nike, Beats, Google, Netflix, Coca-Cola, Amazon, etc. and ask yourself, what makes these brands so special. The answer to that question is; a killer design strategy! Every single brand and business that has a large fan base and loyal customers uses design to help consumers relate to them.
What makes a design beautiful?
It’s not the color, fonts or photos that make a particular design beautiful. In the age of internet-reliant businesses, there are three important aspects that make a specific design beautiful; First and foremost, a great design motivates the customer to take a particular action. It does so by showcasing your products and services and creating desire for them in the customer’s heart.
Secondly, for every customer, there is a bit of anxiety and nervousness attached to every order they place. A great design will ensure the customer does indeed go through with the order by minimizing nervousness and introducing clarity and calmness.
And last but definitely not the least, a beautiful design ensures that the conversion (sale) action is extremely simple, fast and easy. Great designs remove any and all distractions and delays that lie between the customer and the conversion action.