Today businesses find themselves grappling with the ever tougher marketing challenges than they were experiencing two decades back. As a matter of fact, the technological breakthrough that we experienced during the last two decades has changed many of the traditional ways of doing the things.
Marketing two decades ago would primarily revolve around defining the marketing strategy and then implementing it that may involve advertising on commercial TV and big screen networks, print media, taking care of PR and handling trade shows.
Social Media is the New Game –It’s Time to Learn some new Rules
Emergence of social media has drastically changed the rules of the game. Social media itself comprises of many different channels [i.e. Facebook, Twitter, Google+, Instagram and LinkedIn] which makes it quite a challenge to pick the right ones for your business.
Figuring out appropriate social media platforms for your business isn't really that hard. The difficult part, however, is to work out a powerful strategy that will help you grow in terms of customer engagement on these social networking platforms.
Despite all these formidable challenges that come along with online marketing, businesses just need to go with the flow. With millions of people having access to the internet today, it becomes crucial for organizations to keep in touch with their customers, target audiences and potential stakeholders through an appropriate use of social networking platforms.
According to the results of a recent survey by Adweek, almost 81% of shoppers conduct online research before actually purchasing a product/service. Buying habits are changing, and people are now more likely to prefer brands that receive recommendations from their friends, family members and social circles.
Apply what You Learn –It’s Now Time to Beat your Competition
Companies by maintaining a professional presence on social media platforms can ensure that their social content is used in a way to arouse consumer interest. By sharing updates that are informational and contains the right element of wittiness can really help nudge your online engagement score.
Through the correct use of social media platforms, you can enjoy a lot many benefits. And here’s a list of just a few of them you might want to read through:
Just in case if you are wondering what are benefits of getting your company promoted across different social media platforms, here's a list of some of the many benefits you can enjoy:
It would also be interesting to see beside the above benefits, how companies broadly categorized as Service, Consumer Product and Not-for-Profit organizations, can better safeguard their interests on these social channels. So here’s what we have got:
Companies providing services such as insurance, hoteling, travelling, entertainment and others need a deeper interaction with their customers to know what they think about their services. Regular customer feedback is the backbone for a service company to remain in business.
By maintaining a powerful presence on social media platforms, service companies can effectively market their portfolio. Customers can share their experiences about the services they have used and suggest any improvements.
Building a strong brand image and maintaining a quick response system to answer customer enquiries, service organizations can enhance customer retention and loyalty.
Consumer Product Companies
Companies dealing with the different consumer products need to effectively reach out to the market with a word about their products. Social media marketing allow them to thoughtfully share the features of their products and build a strong product image. Any new product arrivals or upgrades can also be effectively shared with the customers.
Companies can also build an impressive CSR profile by defining how their products are environmental friendly.
They need a strong bond with their customers to tell them about the good work they are involved in or the noble cause they stand for. Social media channels provide them the effective way to share their success stories of good community work that has been completed or is presently being done.
Strong customer trust is eagerly sought by these organizations. Social media can provide them the way to thoughtfully share their content highlighting their good work, benefits for the community and care for the environment.