While working as a Social Media Strategist for different brands, I have learned that your skill as a copywriter directly correlates to your level of success. It doesn’t really matter how good your offer is, if you fail to communicate the benefits of it using a compelling ads copy.
To help you see how powerful ad copy can be, take a look at this example where The Sims increased its conversion rate by 148% simply by adding the word ‘’free’’ to their ad copy.
In this blog, you will learn three simple yet highly effective strategies to write better ad copies without having to invest months studying the science of copywriting.
You can easily implement these tactics today and instantly improve your ads.
If you have got your ads active and running and are not happy with the performance, then you can use these tactics that I am going to share with you to quickly improve CTRs and the overall performance of your ads, and reduce your cost per lead.
Facebook advertisement costs continue to increase over time. In fact, in the last year the cost to run Facebook ads escalated by 122%! Competition on the Facebook ads platform is at its peak. This is true as recent changes in Facebook’s newsfeed algorithm has led to users spending lesser time on the site.
With more and more advertisers registering on the platform, it is natural that the increased competition leads to higher ad costs. But the good news is Facebook ads are still an awesome tool for generating traffic, sales and leads. And as long as you are smart at marketing, they will stay that way for a long time.
So, how can you manage to create profitable ad campaigns in a world where costs are continually rising?
Last night I was on the phone with my friend (who recently committed herself to her full-time business) and she said, “YAAARR! I think this is the first time I have SPOKEN today.”
It was around 11pm.
Every owner of a budding business asks themselves these questions at some point; is design really that important in online marketing campaigns? Do I have to hire professional web designers for it? Shouldn’t I just try to keep the work in-house and funnel the funds to some other essential part of the business?
I work for many different types of businesses, with very different types of marketing needs - but handling negativity on social is a common concern for all. The reality of social media is that once you have a brand presence, you can’t avoid negative reviews and comments.
Social media management isn’t just about posting content to a business’s social channels. Over the past few years, social media management has turned into a complex, multi-faceted role that helps a business achieve it’s strategic goals. It’s no more a job that functions in isolation within a company. In fact, most organizations adopt social media management as a culture across their hierarchy.
A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have never been as interested in the term as they are today.
Facebook users were amazed to see the reach of their recently published updates, as they accessed their Facebook accounts via the Facebook mobile site. Due to a glitch, that has been removed now, Facebook displayed the view counts for your own and others' posts throughout the social network.
While for some individuals social networking sites can just be a virtual place to share thoughts and have fun. For companies and multinational giants, social networking sites could mean real business. In order to take advantage of the different opportunities arising in markets, savvy business owners need to know and use several social media platforms to stay in the game.
Networking sites have really molded the way information was shared. By completely altering the digital era, social media has confined the traditional ways in which business relationships used to begin. Where we used to have word-of-mouth referrals and recommendation letters, today’s relationships are often sparked and maintained on Facebook, Google+ and LinkedIn.
The Fermentalist has analyzed 5 best social networking sites based on the criteria of enquiries, brand exposure and traffic they can divert to your websites. You can figure out which social networking platform best suits your promotional strategy and could help you in getting your message across the target audience effectively.
As a result of economic and workforce globalization, cross-functional and multicultural teams have become common working groups since the last few years. Working in multicultural teams can be a rewarding experience, providing executives the opportunity to work closely with professionals from diverse backgrounds and offering a chance for personal and professional advancement.
In order for the teams to be able to work effectively, executives have to be comfortable in working in both international and cross cultural environments. And this is why one of the primary talents leaders need today is the ability to bridge cultural differences.
Involving yourself into a new start-up opportunity or a job while retaining a personal life can be a very challenging goal, but with a correct strategy you can prevent losing your friends and family.
To all the Fermentalists out there, you can make use of the following tips to sort through the endless list of tasks.
Have you ever dreamt waking up as a smarter looking you?! Or have you ever tried sticking with a diet to keep your body in shape? If so, then you surely have tried the gym too, haven’t you?
For many of us, especially the ones running after a smarter-looking-diet plan – we have been through a lot just to keep ourselves in shape and form. But, it’s actually lamentable that only a few are able to score a perfect 36x24x36! But how do they really do that?! Is there something we don’t know? Or are we just not getting the things done the way they should be?
I myself have been through the same scenario, and have been hauled by all such issues, until I figured out where the problem actually lies. Gyms have always deemed to be a fascinating spot for diet lovers. They have been our go-to spots for exercise because of their well-installed exercising machineries.
You get to have a personal trainer, who is always there to help you with a well defined diet plan, a gym-oriented exercising schedule and a proper, yet not-so-admirable list experiences you might have to go through once you plan going off the diet plan.
But what actually can these “anti-favorable-gym-result” things sound like? I have listed the count to help all the Fermentalists in figuring out their issues and to adopt a more result-oriented rescue plan for getting their bodies in the right shape.
Having a job interview scheduled is exciting and, to be honest, often frightening at times. But you may need not to worry as there are certain simple tips that I believe can help all of you transform your fear into nerves of steel. After all, what it takes to score a favourable interview is simply the fact that it should feel like a conversation, not an exam. Here you are with some essential tips that can help you appear awesome in person just like the way you had set an impression on paper.
Everything comes with a price, and so do the summers! While our skins get paying for the hot scorching heat, it turns out to be really hard to maintain its health. However, with a little effort, you can put an end to all such worries and enjoy a radiant looking skin.